Advanced Google Analytics Explained

Google Analytics is a free web analytics service that tracks and reports on website traffic provided by Google. It is a popular tool for tracking a website’s performance and understanding how visitors interact with it.
Google Analytics includes many advanced features that can help you better understand your website’s traffic and user behavior. These are some examples:

• Custom dimensions and metrics: You can use custom dimensions and metrics to track data that Google Analytics does not automatically collect. You could, for example, create a custom dimension to track an article’s author or a custom metric to track the number of social shares.
• Custom reports: In Google Analytics, you can create custom reports to get the desired data in the format you want. This is especially useful if you want to track specific metrics or segments that aren’t included in the standard reports.
• Segments: In Google Analytics, you can use segments to isolate specific subsets of data for analysis. You could, for example, create a segment for mobile traffic or users who have made a purchase.
• Custom Alerts: You can set specific data thresholds and receive email notifications when those thresholds are exceeded. This can be useful for monitoring key metrics such as sudden changes in traffic or revenue.
• Google Analytics API: The Google Analytics API allows you to programmatically access your data, which can be useful for automating tasks or integrating your data with other systems.
• Google Analytics 360: Google Analytics 360 is the premium version of Google Analytics, with more features and higher data processing and sampling limits. It is intended for large-scale organizations.