Adam Mosseri, the CEO of Instagram, posted a video on Twitter on June 30, 2021, which shocked the social media community. No longer a photo-sharing app, Instagram.
Instead, Instagram is moving toward being a general entertainment service powered by algorithms and videos, according to Mosseri. He referred to the heated rivalry between TikTok and YouTube and cited studies that showed people wanted more from Instagram than just the ability to share photographs on a grid.
Instagram wants you to create more videos, but they want you to create more Instagram Reels rather than just any kind of videos. The algorithm is more likely to favor something with more reels. Up the number of views on your Instagram reels.
1. Make as much as you can on the platform.
Instagram doesn’t have the same degree of functionality as Final Cut Pro or After Effects editing, but it’s no secret that social media networks encourage you to use the features that are accessible to you. Reels were created to allow you to create an enjoyable video from start to finish – even if the quality isn’t what you’re used to.
If you’d prefer record and edit outside of the app, we recommend uploading your edited video and using Instagram’s text and audio tools.
2. Adhere to trends and use trending sounds
In terms of audio functionality, Reels is very similar to TikTok in that users can select from a variety of trending sounds. Choosing a trendy sound increases your chances of being noticed in the Reels feed and increasing your video views.
Head to the Reels Explore page (touch the centre symbol on your profile’s homepage) and navigate through your Reels feed to see what sounds are popular. You can then scroll through the Reels that Instagram recommends for you.
Look at the bottom of the screen for the “trending” arrow next to the audio name to see if it is trending. Click the arrow to see how many Reels were made with that sound.
Follow @reelstips, an Instagram account dedicated to sharing Reels tips, lessons, and trendy sounds.
3. Begin the video with a powerful hook and close with an appealing CTA.
To make a successful, quality video, your audience must be engaged from start to end, regardless of the sort of film you’re producing or where it will be published. Think about the value you’re delivering to your audience and make it apparent in the first few seconds on applications like Instagram or TikTok, where millions of videos are at our fingers with a simple swipe.
4. Post on a regular basis, but prioritise quality above quantity.
We live in a world where content is continuously being consumed. As a result, creators are under increasing pressure to boost their video output across several platforms. You don’t have to upload a Reel every day to be successful; in fact, we’ve discovered that if the quality isn’t there, it doesn’t matter how frequently you post. Consistency is a personal preference. Find a cadence that suits you.
